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design-principles.html
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<!DOCTYPE html>
<html lang="en" class="js--off">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0, shrink-to-fit=no">
<meta property="og:title" content="Design Principles - Wikimedia Design Style Guide (WikimediaUI)">
<meta property="og:type" content="website">
<meta property="og:url" content="https://design.wikimedia.org/style-guide/design-principles.html">
<meta property="og:image" content="https://design.wikimedia.org/style-guide/img/design-principles/trust.png">
<link rel="stylesheet" href="css/build/wmui-style-guide.min.css">
<title>Design Principles – Wikimedia Design Style Guide</title>
<script>
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<h6 class="site__title"><a href="./"><span class="site__org">Wikimedia </span><span class="site__project">Design Style Guide</span></a></h6>
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<ol>
<li class="nav__item"><a href="index.html">Introduction</a></li>
<li class="nav__item is-on"><a href="design-principles.html">Design principles</a></li>
<li class="nav__item"><a href="visual-style.html">Visual style</a>
<ul class="nav__sub-items">
<li class="nav__sub-item"><a href="visual-style.html">Principles</a></li>
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<main id="content" class="content" role="main">
<h1 class="page__title">Design principles</h1>
<p>When making design decisions, we need to choose among possible solutions. Design principles help to decide what to prioritize.</p>
<p>Our design principles:</p>
<ul>
<li><a href="#this-is-for-everyone">This is for everyone</a></li>
<li><a href="#content-first">Content first</a></li>
<li><a href="#open-to-collaboration">Open to collaboration</a></li>
<li><a href="#trustworthy-yet-joyful">Trustworthy yet joyful</a></li>
<li><a href="#design-for-consistency">Design for consistency</a></li>
</ul>
<p>These are described below. Find further <a href="https://meta.wikimedia.org/wiki/Design"> details at Design on Wikimedia Meta-Wiki</a>.</p>
<section id="this-is-for-everyone">
<h2>This is for everyone</h2>
<p>We aim to support a very diverse audience. This is a core part of our mission. We strive to help users overcome any barriers that may exist between them and the knowledge our projects provide. These barriers could include accessibility, languages, device and network capabilities, levels of technical expertise, or many other circumstances. When improving the experience for a given group of people, we need to make sure we are not increasing the barriers for others.</p>
<figure class="figure figure--full">
<img src="img/design-principles/everyone.svg" onerror="this.src='img/design-principles/everyone.png'" alt="Collection of characters from different languages and icons symbolizing diversity and inclusion in Wikimedia projects">
</figure>
</section>
<section id="content-first">
<h2>Content first</h2>
<p>People come to Wikimedia projects for their content. Our solutions should help to facilitate its creation, consumption, and sharing — without getting in the way. Our content (facts, images, quotes, etc.) is our most representative element, and needs to be emphasized in our solutions.</p>
<figure class="figure figure--full">
<img src="img/design-principles/[email protected]" alt="Wikipedia Page Preview in action. Wikipedia15 anniversary visual marks – Amelia Earhart, International Space Station, pyramids of Gizeh and a kiwi bird">
</figure>
</section>
<section id="open-to-collaboration">
<h2>Open to collaboration</h2>
<p>Our projects are collaborative. Discussion and sharing are key factors to consider. To support diversity and a global mission, our solutions need to provide room for extension and customization to meet particular needs and foster different perspectives.</p>
<figure class="figure figure--full">
<img src="img/design-principles/open-to-collaboration_Wikimania_2016.jpg" alt="Wikimania 2016 atendees group photo with Wikimedia logo in foreground">
<figcaption class="figure__caption">
<a href="https://commons.wikimedia.org/wiki/File:Wikimania_2016_-_group_photo_03.jpg">Group photo</a> during Wikimania 2016 in Esino Lario with volunteers attending from all around the world.
</figcaption>
</figure>
</section>
<section id="trustworthy-yet-joyful">
<h2>Trustworthy yet joyful</h2>
<p>Wikimedia projects provide reliable educational knowledge. At the same time, our projects are a source of entertainment and satisfy human curiosity. This requires us to find the right balance: we need to convey trust with our solutions and remain entertaining and fresh.</p>
<figure class="figure figure--full">
<img src="img/design-principles/[email protected]" alt="Screenshot of trending readers topic graph" role="img">
</figure>
</section>
<section id="design-for-consistency">
<h2>Design for consistency</h2>
<p>It is important to rely on familiar concepts to facilitate understanding. People relate quickly and orient easily when we keep consistency in our design and maintain common patterns.</p>
<figure class="figure figure--full">
<img src="img/design-principles/[email protected]" alt="Screenshots of various Foundation software products with consistent user-interface attributes">
</figure>
</section>
</main>
</div>
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<ul class="footer__list">
<li><a href="https://github.com/wikimedia/WikimediaUI-Style-Guide">Contribute on GitHub</a></li>
<li><a href="https://twitter.com/@WikimediaUX" title="Follow Wikimedia User Experience team account on Twitter">Follow @WikimediaUX</a></li>
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</ul>
<p>Text is available under the <a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener" property="license">Creative Commons Attribution-ShareAlike 4.0 International</a>, additional terms may apply. <br>Code is available under the MIT license.</p>
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