Update README.md

README.md

@@ -8,17 +8,17 @@ So in order to work on it full time, my brother and I tried to turn it into a co
 
 For awhile, Quirk was going quite well. Lots of people subscribed, we got backed by [Y Combinator](https://www.ycombinator.com/), and we were growing _very_ quickly. 
 
-Unfortunately, in order for the business to work and for us to pay ourselves, we needed folks to be subscribed for a fair amount of time. But that wasn't the case and we honestly should have predicted it given my own experience: as people did better, they unsubscribed. Unfortunately, the opposite was true as well, if folks weren't doing better, but were giving it a good shot, they would stay subscribed longer. 
+Unfortunately, in order for the business to work and for us to pay ourselves, we needed folks to be subscribed for a fair amount of time. But in general, most people fell into three camps: didn't use the app at all (and weren't getting value for what they paid), felt better and then unsubscribed, or didn't feel better but persisted anyway. That meant the business model treated successes as failures and failures as successes. So a future Quirk would need to make people feel worse for longer or otherwise not help people we signed up to help. If the incentives of the business weren't aligned with the people, it would have been naive to assume that we could easily fix it as the organization grew and we held less control. We didn't want to go down that path, so we pivoted the company. 
 
-So in order to continue Quirk, a future Quirk would need to make people feel worse for longer, or otherwise not help the people we signed up to help. If the incentives of the business weren't aligned with the people, it would have been naive to assume that we could easily fix it as the organization grew. We didn't want to go down that path, so we pivoted the company. 
+Anyone who's followed this project will know that we explored multiple paths towards sustainability. Much of it was discussed in the PRs and issues of this repo. We've investigated a completely free model, an indie open source model, a community open source model, a donation model, a pay-up-front model, an ad model, a tele-therapy model, and a subscription model. 
 
 **Quirk (the company) is now Room Service.**
 
 Now-a-days, we're making [Room Service](https://www.roomservice.dev/), which helps folks build multiplayer stuff, like what Figma or Google Docs have. Multiple cursors, CRDTs, sockets, lots of people editing the same thing, that sort of thing. We're still the same commercial entity and such, just making a different product now. If you think multiplayer systems are cool and want to join us, send me an email: `evan @ roomservice . dev`. 
 
 **Make your own Quirk.**
 
-If you like Quirk and want it to continue, feel free to fork it. We'd ask that you change the name to avoid confusion. Just heed our warning, becareful about the way you keep yourself afloat. 
+If you like Quirk and want it to continue, feel free to fork it. We'd ask that you change the name to avoid confusion. Just heed our warning, becareful about the way you keep yourself afloat and becareful about your desire to work on this full-time. There's [more of a write up about this here.](https://evanjconrad.com/posts/moral-competence) 
 
 If you want to fork Quirk, you should fork off of [this commit](https://github.com/Flaque/quirk/commit/7a4eabe48414de5edfefcd693e79178120eae142), it's right before we added payments and when the code was the cleanest.