Creative Brief Template: "Sunshine Festival"

Event Overview: The Sunshine Festival is a two-day music and arts festival that celebrates summer and promotes a sense of community. The event's target audience is young adults aged 18-35 who enjoy live music, art installations, and outdoor activities.

Sunshine Festival: Event Type: Music and Arts Festival Event Theme: Summer Celebration and Community Building Target Audience: Young Adults aged 18-35 Event Objectives: To provide an entertaining and engaging experience for attendees and to promote a sense of community and togetherness.

Event Details: Date: August 20-21, 2023 Time: 10 am - 11 pm Location: Coastal Park, Miami, FL Other Details: The festival will feature live music, art installations, food trucks, and outdoor activities such as yoga and beach volleyball.

Brand Identity: Color Palette: Bright yellow, orange, and turquoise Typography: Sans-serif fonts with a playful, modern feel Design Elements/Themes: Sun, beach, palm trees, and tropical flowers

Content Requirements: Header:

• Festival Logo
• Navigation Menu Items (Home, Lineup, Schedule, Tickets, FAQ, Contact)

Hero Section:

• Event Name (Sunshine Festival)
• Date (August 20-21, 2023)
• Location (Gorge Amphitheatre)
• Tagline or Brief Description ("Join us for a summer celebration of music and art in Lewiston's beatiful Amphitheatre")

About Section:

• Detailed Event Description (What to expect, festival history, values)
• Event Purpose (Why we organize this event)
• Important Information for Attendees (What to bring, what not to bring, safety regulations)

Schedule Section:

• List of Performances or Activities (Lineup)
• Date and Time for Each Performance/Activity
• Brief Descriptions of Each Performance/Activity

Artists Section:

• List of Featured Artists or Performers
• Names
• Photos

Sponsors Section:

• List of Sponsors
• Logos
• Short Descriptions of Sponsor Involvement

Tickets Section:

• Call-to-Action Text ("Get Your Tickets Now!")
• Ticket Purchase Button or Form

Footer:

• Relevant Page Links (Terms of Service, Privacy Policy, Refund Policy)
• Social Media Icons and Links

Technical Requirements: Supported Browsers: Google Chrome, Safari, Mozilla Firefox, Microsoft Edge Supported Devices: Desktop, Laptop, Tablet, Mobile Other Constraints: The website should load fast and be easy to navigate.

Deadline and Milestones: Project Deadline: June 30, 2023 Milestones:

• Website Design and Content Creation - May 30, 2023
• Website Development and Testing - June 20, 2023

Project Contacts: Name: Mary Smith Role: Project Manager Email: [email protected] Phone: 305-555-1234