Add societal benefits. Because that's the real reason I want to do this.

RxuqZ256 · May 9, 2012 · d567aa4 · d567aa4
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@@ -14,4 +14,9 @@ And I've always wanted a good tool to search high quality GIFs out there.
 * Display animated thumbnails
 * Provide a filtered search
 * Display link to original source (bukk.it, etc)
-* Cache GIFs on S3/CloudFront for speedy display
+* Cache GIFs on S3/CloudFront for speedy display
+
+## Societal Benefits
+
+* Help people spend less time searching for or making animated GIFs.
+* Give people with poor emotional skills the ability to express themselves exclusively with pop culture references.