A PoC for a fractional attribution model leveraging first order Markov Chains.

Readings for Analytics Engineers

Multi-Touch Attribution

A library meant to assist during an Google Analytics implementation

First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing products and Facebook Ads.

Python Class created to address problems regarding Digital Marketing Attribution.

Multi-touch attribution models to determine the channels that lead to greater customer conversions.

Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.

A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreo…

To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actual impact of various marketing variables over the past and r…

Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry thr…

A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference and more

This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Socia…

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Machine Learning Interviews from FAANG, Snapchat, LinkedIn. I have offers from Snapchat, Coupang, Stitchfix etc. Blog: mlengineer.io.