Add rebranded design elements.

- New logo and favicon and new splash image + intro text in the
  README.

README.md

@@ -1,81 +1,54 @@
-![listmonk](https://user-images.githubusercontent.com/547147/60170989-41681f00-9827-11e9-93a8-a871a40be913.png)
-
-> listmonk is **alpha** software and may change and break. Use with caution. That said, it has been in active use at [zerodha.com](https://zerodha.com) for several months where it has processed hundreds of campaigns and tens of millions of e-mails.
+![listmonk](https://user-images.githubusercontent.com/547147/89733021-43fbf700-da70-11ea-82e4-e98cb5010257.png)
 
 listmonk is a standalone, self-hosted, newsletter and mailing list manager. It is fast, feature-rich, and packed into a single binary. It uses a PostgreSQL database as its data store.
 
-[![listmonk-splash](https://user-images.githubusercontent.com/547147/60884802-8189c180-a26b-11e9-85ee-622e5dee8869.png)](https://listmonk.app)
+[![listmonk-dashboard](https://user-images.githubusercontent.com/547147/89733057-87566580-da70-11ea-8160-855f6f046a55.png)](https://listmonk.app)
+Visit [listmonk.app](https://listmonk.app)
 
-### Installation and use
+> listmonk is **alpha** software and may change and break. Use with caution. That said, it has been in active use at [zerodha.com](https://zerodha.com) where it has processed hundreds of campaigns and tens of millions of e-mails.
 
-- Download the [latest release](https://github.com/knadh/listmonk/releases) for your platform and extract the listmonk binary. For example: `tar -C $HOME/listmonk -xzf listmonk_$VERSION_$OS_$ARCH.tar.gz`
-- Navigate to the directory containing the binary (`cd $HOME/listmonk`) and run `./listmonk --new-config` to generate a sample `config.toml` and add the DB configuration.
-- `./listmonk --install` to setup the DB.
-- Run `./listmonk` and visit `http://localhost:9000`.
-- Visit the `Settings` page to configure your instance.
-- Since there is no user auth yet, it's best to put listmonk behind a proxy like Nginx and setup basicauth on all endpoints except for the few endpoints that need to be public. Here is a [sample nginx config](https://github.com/knadh/listmonk/wiki/Production-Nginx-config) for production use.
+## Installation
 
-### Configuration and customization
-See the [configuration Wiki page](https://github.com/knadh/listmonk/wiki/Configuration).
+### Docker
 
-### Running on Docker
+The latest image is available on DockerHub at `listmonk/listmonk:latest`. Use the sample [docker-compose.yml](https://github.com/knadh/listmonk/blob/master/docker-compose.yml) to run listmonk and Postgres DB with docker-compose as follows:
 
-You can pull the official Docker Image from [Docker Hub](https://hub.docker.com/r/listmonk/listmonk).
+#### Demo
+`docker-compose up -d demo-db demo-app`
 
-You can checkout the [docker-compose.yml](docker-compose.yml) to get an idea of how to run `listmonk` with `PostgreSQL` together using Docker (also see [configuring with environment variables](https://github.com/knadh/listmonk/wiki/Configuration)). Please visit [INSTALL.md](INSTALL.md) for detailed instructions on how to setup Listmonk with Docker.
+The demo does not persist Postgres after the containers are removed. DO NOT use this demo setup in production.
 
-**Alternatively**, to run a demo of listmonk, you can quickly spin up a local setup with:
+#### Production
+- `docker-compose up db` to run the Postgres DB.
+- `docker-compose run --rm app ./listmonk --install` to setup the DB (or `--upgrade` to upgrade an existing DB)
+- Run `docker-compose up app` and visit `http://localhost:9000`.
 
-`docker-compose up -d demo-db demo-app`.
+More information on [docs](https://listmonk.app/docs).
 
-**NOTE:** This doesn't persist Postgres data after you stop and remove the container, this setup is intended only for demo. _DO NOT_ use the demo setup in production.
+__________________
 
-### Other deployments
+### Binary
+- Download the [latest release](https://github.com/knadh/listmonk/releases) and extract the listmonk binary.
+- `./listmonk --new-config` to generate config.toml. Then, edit the file.
+- `./listmonk --install` to setup the Postgres DB (or `--upgrade` to upgrade an existing DB. Upgrades are idempotent and running them multiple times have no side effects).
+- Run `./listmonk` and visit `http://localhost:9000`.
 
-#### Heroku 
+__________________
+
+### Heroku 
 
 Using the [Nginx buildpack](https://github.com/heroku/heroku-buildpack-nginx) can be used to deploy listmonk on Heroku and use Nginx as a proxy to setup basicauth. 
 This one-click [Heroku deploy button](https://github.com/bumi/listmonk-heroku) provides an automated default deployment.
 
 [![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy?template=https://github.com/bumi/listmonk-heroku)
 
-Please note that [configuration options](https://github.com/knadh/listmonk/wiki/Configuration) must be set using [environment configruation variables](https://devcenter.heroku.com/articles/config-vars).
-
-### Help and docs
+Please note that [configuration options](https://listmonk.app/docs/configuration) must be set using [environment configruation variables](https://devcenter.heroku.com/articles/config-vars).
 
-[Help and documentation](https://listmonk.app/docs) (work in progress).
 
-### Current features
-
-- Admin dashboard
-- Public, private, single and double optin lists (with optin campaigns)
-- Fast bulk subscriber import
-- Custom subscriber attributes
-- Subscriber querying and segmentation with ad-hoc SQL expressions
-- Subscriber data wipe / export privacy features
-- Rich programmable Go HTML templates and WYSIWYG editor
-- Media gallery (disk and S3 storage)
-- Multi-threaded multi-SMTP e-mail queues for fast campaign delivery
-- HTTP/JSON APIs for everything
-- Clicks and view tracking
-- and more ...
-
-### Todo
-
-- DB migrations
-- Bounce tracking
-- User auth, management, permissions
-- Ability to write raw campaign logs to a target
-- Analytics views and reports
-- Better widgets on dashboard
-- Tests!
 
 ## Developers
+listmonk is a free and open source software licensed under AGPLv3. If you are interested in contributing, refer to the [developer setup](https://listmonk.app/docs/developer-setup). The backend is written in Go and the frontend is Vue with Buefy for UI. 
 
-listmonk is free, open source software licensed under AGPLv3. There are several essential features such as user auth/management and bounce tracking that are currently missing. Contributions are welcome.
-
-The backend is written in Go and the frontend is in React with Ant Design for UI. See [developer setup](https://github.com/knadh/listmonk/wiki/Developer-setup) to get started.
 
 ## License
-
 listmonk is licensed under the AGPL v3 license.