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Supercharge BigQuery with BigFunctions

Python 589 55 Updated Oct 11, 2024

Python Class created to address problems regarding Digital Marketing Attribution.

Python 301 80 Updated Oct 3, 2024

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python 677 185 Updated Oct 10, 2024
TypeScript 12 2 Updated Apr 18, 2024

Track the sources of your traffic

JavaScript 411 92 Updated Nov 17, 2023

A dbt framework for Identity Resolution in BigQuery

10 Updated Nov 28, 2023

test repo for shopify profiles project. Used for dev testing

1 Updated Jun 22, 2023

Shopify App to send customer event data to RudderStack

JavaScript 3 3 Updated Aug 5, 2024

Shopify web device mode tracking code

JavaScript 6 2 Updated Oct 7, 2024

A proxy back end for Google Tag Manager & Google Analytics

JavaScript 249 47 Updated Mar 10, 2023

Stores and analyzes log data

HCL 23 8 Updated Aug 13, 2024
Smarty 24 6 Updated Dec 14, 2023

An easy to use pre-GA4 event data pattern matching filter for Server-side Google Tag Manager.

Smarty 21 2 Updated Sep 18, 2023
JavaScript 74 7 Updated Nov 29, 2023
Shell 4 4 Updated Nov 29, 2022

Reliable data integration & processing for advertisers

Python 181 76 Updated Oct 9, 2024
Python 48 12 Updated Apr 7, 2022

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry thr…

Jupyter Notebook 1,136 336 Updated Oct 11, 2024

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

Python 871 180 Updated Sep 24, 2024

TURTLEDOVE

Bikeshed 524 227 Updated Oct 11, 2024