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Python Class created to address problems regarding Digital Marketing Attribution.
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Track the sources of your traffic
A dbt framework for Identity Resolution in BigQuery
test repo for shopify profiles project. Used for dev testing
Shopify App to send customer event data to RudderStack
Shopify web device mode tracking code
A proxy back end for Google Tag Manager & Google Analytics
Stores and analyzes log data
An easy to use pre-GA4 event data pattern matching filter for Server-side Google Tag Manager.
Reliable data integration & processing for advertisers
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry thr…
LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.