Branding Exercise

Branding Exercise

What

We have a practice at Hack for LA to create a brand document called a Brand Book

Why

The Brand Book helps define the voice and personality and values of a Brand, so that when creating designs or content you can make sure that it fits with what your brand is about

How to do it

• Create a figjam board

  • Add the following sections

    • Add the examples from outside the org
    • Add examples from inside the org
• Create template issues for each section with instructions for each team member. Only one person for each issue. Each person gets an issue in the section.

Projects that have completed it

Internship

• PDF: Tech Work Experience Brand Book

Issues

• All Issues having to do with Brand Development
• Figma with the Brand Book
• FigJam Brand Exercise - for Brand Identity
• Create a Guide/Template: Building a Brand Book through Team Exercises

Projects that have started Brand Book Exercises

• Green Earth OS
  • See the issue label feature: brand exercise
• Expunge Assist
  • See the issue label feature: Communication/Branding

Next Steps for this guidance to be relevant

• Create templates for each of the steps
  • Team works on mission statement (could be just one issue)
    • Each team* member reviews the mission statement to identify if they have suggestions or questions
  • Each team member gets a tagline issue

*Each team member gets their own issue