Readme updates

README.md

@@ -2,19 +2,19 @@
 
 **A toolkit for working with, styling and converting SVG files.**
 
-SVG Toolkit helps you work with SVG input files by normalizing, colorizing, styling and optionally converting to other formats, ready for production use.
+SVG Toolkit helps you work with SVG files by normalizing, colorizing, styling and optionally converting them to other formats, ready for production use.
 
-Example uses:
+A few example uses:
 
-* Create colorized SVGs and PNGs across an entire SVG icon set. Colors of your design changed? No problem... update your grunt file and re-run. Done. No need to open your design tools and update and re-export all your assets.
+* Create colorized SVGs and PNGs across an entire SVG icon set. Colors in your design changing? No problem... update your grunt file and re-run. Done. No need to open your design tools to update and re-export all your assets.
 
-* Using a CSS file to generate customized, themed SVG and PNG output assets. 
+* Use a CSS file to generate customized, themed SVG and PNG output assets. 
 
-* Basic (and conservative) SVG markup cleanup and normalization, decreasing asset size and increasing performance.
+* SVG markup cleanup and normalization, decreasing asset size and increasing performance.
 
-Vector workflow powerup Pro-Tip:
+Vector workflow powerup ProTip:
 
-> SVG Toolkit works great with the output generated from the [Illustrator SVG Exporter](https://github.com/iconic/illustrator-svg-exporter)!
+> SVG Toolkit works great with the output generated from our [Illustrator SVG Exporter](https://github.com/iconic/illustrator-svg-exporter)!
 
 ## Getting Started
 This plugin requires Grunt `~0.4.0`
@@ -75,15 +75,15 @@ Should PNGs be generated.
 Type: `String`  
 Default: undefined
 
-The location of a CSS file that should be applied to the SVG(s). Great for creating a theme across an icon set and generating a matching set of SVGs/PNGs.
+The location of a CSS file that should be applied to the SVG files. Great for creating a theme across an icon set and generating a matching set of SVGs/PNGs.
 
 ##### colorize
 Type: `String`  
 Default: undefined
 
-Define a hex color value (e.g. #d8dfd8) or HTML color name (e.g. thistle) to colorize the SVG(s) by setting their `stroke` and `fill` attributes. Great for colorizing a set of icons.
+Define a hex color value (e.g. #d8dfd8) or HTML color name (e.g. thistle) to colorize the SVG files by setting their `stroke` and `fill` attributes. Great for colorizing a set of icons.
 
-> Note: The `colorize` setting will override the `style` setting.
+> Note: The `colorize` setting, if set, will override the `style` setting.
 
 ##### debug
 Type: `Boolean`  
@@ -94,7 +94,7 @@ Log task progress and details about the processing of each SVG.
 
 ## Known Issues
 
-* SVG files with external font imports don't generate PNGs using those fonts currently. This will supposedly work in the upcoming PhantomJS 2 which has better font handling. Reference: https://github.com/ariya/phantomjs/issues/10592
+* SVG files with external font imports don't generate PNGs using those fonts currently. This will supposedly work in the upcoming [PhantomJS 2](https://github.com/ariya/phantomjs/wiki/PhantomJS-2), which has better font handling. Reference: https://github.com/ariya/phantomjs/issues/10592
 
 ```
 <defs>
@@ -110,10 +110,14 @@ Your feedback is most welcome.
 
 Have a troublesome SVG you are using that isn't generating the output you'd expect? Open an [issue](https://github.com/iconic/grunt-svg-toolkit/issues) with the details and include the SVG markup for us to test with.
 
-Have an awesome idea for a new feature or additional output format that would be useful? Create a [`feature request` labeled issue](https://github.com/iconic/grunt-svg-toolkit/labels/feature%20request) describing it, or even better... send a [pull request](https://github.com/iconic/grunt-svg-toolkit/pulls)!
+Have an awesome idea for a new feature or additional output format that would be useful? Create a [`feature request` issue](https://github.com/iconic/grunt-svg-toolkit/labels/feature%20request) describing it, or even better... send a [pull request](https://github.com/iconic/grunt-svg-toolkit/pulls)!
 
 Bugs? You know what to [do](https://github.com/iconic/grunt-svg-toolkit/issues).
 
+## Background
+
+This project is the result of abstracting and generalizing the icon production process tools used in building [Iconic](https://useiconic.com/), and to open source those pieces that might be more widely useful and applicable to the design and development communities. 
+
 ## Release History
 
 ### v0.1.0 (01/20/2015)