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Fixed link to How to Get Press Coverage for Your App guide
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LisaDziuba authored Jul 8, 2019
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* How to create [Online Courses](https://thestartupchat.com/ep246/) and [Webinars](https://thestartupchat.com/ep234/) to get users for your product. Very clever marketing tips in these The Startup Chat podcasts!
* [5 Places to Find and Poach Your Competitors' Customers](http://www.artofemails.com/prospecting-methods#change). Sapph shares many smart ways to find leads and pitch them.
* [Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget](https://www.shopify.com/blog/15973132-hacking-the-press-clever-ways-to-get-free-press-coverage-with-zero-budget) by Tucker Schreiber from Shopify. The post is focused on online stores industry. But the principles of getting free press attention are applicable to any market.
* [How to Get Press Coverage for Your App](https://dancounsell.com/blog/how-to-get-press-coverage-for-your-app): practical guide from Dan Counsell, indie developer & agency founder.
* [How to Get Press Coverage for Your App](https://blog.realmacsoftware.com/how-to-get-press-coverage-for-your-app/): practical guide from Dan Counsell, indie developer & agency founder.
* [Referral Marketing](https://www.referralsaasquatch.com/comprehensive-referral-marketing-guide/) and [Mobile Referral Marketing](https://www.referralsaasquatch.com/ultimate-guide-to-mobile-referral-marketing/) can give you the word-of-mouth growth. For inspiration check [51 Best Referral Program Examples of 2016](https://www.referralsaasquatch.com/ultimate-guide-to-mobile-referral-marketing/). These useful guides were prepared by Brandon Gains from Referral Saasquatch.
* [5 Low-Cost Guerrilla Marketing Tactics](https://www.shopify.com/blog/116564869-5-low-cost-guerrilla-marketing-tactics-to-grow-your-business-offline) via Braveen Kumar. :monkey: Direct offline exposure via foot traffic would suit physical products and brave founders.
* [Use free tools for lead generation](https://blog.clearbit.com/how-were-using-free-tools-to-engage-developers/) when you have a difficult software product with many use cases. It's a great way to show benefits of your main offering and increase brand awareness. This post shows how to sell Clearbit API-solution via free easy-to-use tools. You can invest your time and make some free stuff as well — UI kits, browser extensions, funny games or open source tools.
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