Add context about what CM was designed for #7732
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forstisabella
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sade-wusi
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Jul 2, 2025
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| Segment designed Consent Management for cookie and data collection consent use cases, not communication preferences. Segment doesn't recommend using Consent Management for managing communication preferences, as multiple data use categories attached to one destination can block legitimate communication to your users and might limit your ability to handle user communication preferences at a more granular level. | ||
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| For example, if you create 3 separate consent categories for "Product Newsletter," "News Updates," and "Promotional Emails" and all of these are sent through the same destination (like SendGrid,) then Consent Management only forwards data to SendGrid if the user has **opted-in to all 3 categories**. This behavior can block legitimate communication the user might have opted into, making it less flexible for nuanced email preference enforcement. |
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| For example, if you create 3 separate consent categories for "Product Newsletter," "News Updates," and "Promotional Emails" and all of these are sent through the same destination (like SendGrid,) then Consent Management only forwards data to SendGrid if the user has **opted-in to all 3 categories**. This behavior can block legitimate communication the user might have opted into, making it less flexible for nuanced email preference enforcement. | |
| For example, if you create 3 separate consent categories for "Product Newsletter," "News Updates," and "Promotional Emails" and all of these are sent through the same destination (like SendGrid,) then Consent Management only forwards data to SendGrid if the user has **opted-in to all 3 categories**. This behavior can block legitimate communication the user might have opted into, making it less flexible for nuanced email preference enforcement. |
I just found out we place commas differently in American and British English!
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oh about the commas inside the double quotes? I didn't know y'all did them outside the quotes! TIL
sade-wusi
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Jul 2, 2025
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Proposed changes
As a result of some customer confusion, we're clarifying why consent management was created/the intended use cases for it.
Merge timing
after PM approval!
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