Daily sales data has been provided for 2 groups of customers that were targeted with a specific deal within a specific category.

Targeted 5k customers in both groups (Group A & B) & withheld 5k control groups for both groups. Weeks 44 - 52 shows sales in the targeted category before the campaign period Weeks 1 - 9 shows sales in the targeted category DURING the campaign period

Sales in Weeks 1 - 9 have also been split between customers that redeemed the specific offer vs customers that didn't.

In presentation format to present back: 1 - How did each of these groups perform against their control groups? 2 - What recommendations, if any, would you make when approached to run the same campaign again?

What is being evaluated: 1 – Approach 2 – Thought pattern