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MorphL Community Edition uses big data and machine learning to predict user behaviors in digital products and services with the end goal of increasing KPIs (click-through rates, conversion rates, etc.) through personalization
First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing products and Facebook Ads.
Abandoned Cart Recovery Email and Next Order Coupon Plugin for WooCommerce. Easily recover abandoned carts with a single click and drive repeat purchases with Retainful
Portfolio project: Discovery project for an ecommerce in the cosmetics sector. Developed a conversion rate optimisation (CRO) plan of 10 specific initiatives organized into 5 major business levers to break the flat evolution of the company’s KPIs over the last few months and achieve an overall increase in ecommerce revenues.