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marketing-strategy

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Leveraging K-Means clustering, our project categorizes retail customers based on purchasing behaviors and demographics. This provides businesses with actionable insights to tailor marketing efforts, enhancing customer experience and boosting sales.

  • Updated Sep 17, 2023
  • Jupyter Notebook

My team brainstormed and developed a business idea, wrote a partial business plan, developed a marketing strategy and designed and developed an Access database. This was created in Summer 2022.

  • Updated Dec 19, 2023

Market and consumer analysis for positioning a new Philips product in a competitive landscape. Includes competitor analysis, survey insights, and strategic recommendations based on data-driven findings.

  • Updated Dec 5, 2024

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