Emphasize link to online version, de-emphasize link to original book

README.md

@@ -2,16 +2,15 @@
 
 [![Build Status](https://travis-ci.org/rust-lang/book.svg?branch=master)](https://travis-ci.org/rust-lang/book)
 
-This is the next iteration of “The Rust Programming Language”, which is
-currently located [in the main Rust repository][src]. If you want to read the
-book, you should check it out there or [on the web][prod].
+To read this book online, visit [rust-lang.github.io/book/][html].
 
-[src]: https://github.com/rust-lang/rust/tree/master/src/doc/book
-[prod]: https://doc.rust-lang.org/book/
+[html]: http://rust-lang.github.io/book/
 
-If you would like to see this version rendered, it’s [on GitHub pages][html].
+This is the next iteration of “The Rust Programming Language” ([source][src],
+[read online][prod]).
 
-[html]: http://rust-lang.github.io/book/
+[src]: https://github.com/rust-lang/rust/tree/master/src/doc/book
+[prod]: https://doc.rust-lang.org/book/
 
 ## Requirements