Update README.md (NangoHQ#1033)

README.md

@@ -1,17 +1,13 @@
-```diff
-+ Looking for Pizzly? You are in the right place. Pizzly has been renamed Nango. +
-```
-
 <div align="center">
 
 <img src="/assets/nango-logo.png?raw=true" width="350">
 
 </div>
 
-<h1 align="center">Open-Source Product Integrations</h1>
+<h1 align="center">A single API for all your integrations</h1>
 
 <div align="center">
-Build the integrations your customers need. Simplify your codebase. Sleep at night.
+Ship integrations fast. Maintain full control.
 </div>
 
 <p align="center">
@@ -20,7 +16,7 @@ Build the integrations your customers need. Simplify your codebase. Sleep at nig
     <br />
 
   <br/>
-    <a href="https://nango.dev/integrations">Pre-Configured APIs</a>
+    <a href="https://nango.dev/integrations">Supported APIs</a>
     ·
     <a href="https://docs.nango.dev/">Docs</a>
     ·
@@ -33,106 +29,107 @@ Build the integrations your customers need. Simplify your codebase. Sleep at nig
     <a href="https://nango.dev/slack">Slack Community</a>
 </p>
 
-## ⭐ Nango at a glance
+Nango simplifies integrating your product with any external API. It's as flexible as building integrations yourself and as quick as choosing a pre-existing solution. This means you can:
+
+* Build the integrations your customers need
+* Clean up your codebase
+* And get a good night's sleep!
 
-Nango makes it easy to integrate your product with any external API.
+## 👀 An Overview of Nango
 
-It is:
+With Nango, you can construct integrations in hours, not weeks, while retaining complete control over the integration's logic and access to all external APIs.
 
--   as **flexible** as building integrations yourself
--   as **fast** as buying a pre-built solution
+Nango merges production-ready infrastructure with [pre-build integration templates]([/integration-templates/overview](https://docs.nango.dev/integration-templates/overview)) for [over 100 APIs](https://docs.nango.dev/integrations/overview):
 
-Build in hours, instead of weeks with our [production-ready infrastructure](https://docs.nango.dev) and [pre-built integration components and templates](https://docs.nango.dev/integration-templates/overview) [for 100+ APIs](https://docs.nango.dev/integrations/overview):
+*   🔐 Authenticate 100+ APIs with just one line of code
+*   🔁 Enable bi-directional data synchronization
+*   ⏩️ Easily access unified APIs for any category
+*   🚫 Automate API-specific rate limits, retries & pagination
+*   🧠 Apply strong typing with your custom data models
+*   🪝 Utilize webhooks & real-time data syncs
+*   👀 Take advantage of built-in monitoring
+*   📺 Access your admin dashboard
 
--   🔐 Auth for 100+ APIs with 1 line of code
--   🔁 Bi-directional data syncing
--   ⏩️ Easy unified APIs for any category
--   🚫 Automatic, API specific rate-limits, retries & pagination
--   🧠 Strong typing with your custom data models
--   🪝 Webhooks & realtime data syncs
--   👀 Built-in monitoring
--   📺 Admin dashboard
+You'll have full control over the integrations without the headache of maintenance and ops.
 
-## 👩‍💻 How it looks in my code
+## 👩‍💻 Sample Code with Nango
 
--   1-liner to start a new OAuth flow & connect an integration:
+*   A single line to initiate a new OAuth flow & connect an integration:
 
 ```js
 nango.auth('github', '<user-id>');
 ```
 
--   1-liner to fetch structured objects from any external API:
+*   A single line to fetch structured objects from any external API:
 
 ```ts
 nango.getRecords<GithubIssue>({
     providerConfigKey: 'github',
     connectionId: '<user-id>',
-    model: 'GithubIssue' // Or anything else you want to sync
+    model: 'GithubIssue', // Or any other data you want to sync
 });
 ```
 
-## Get started with Nango 🚀
+## ✅ Over 100 Pre-configured APIs, Easy to Add Your Own
 
-You can try Nango in 10 minutes with the [Quickstart 🚀](https://nango.dev/quickstart).
+Nango works with any API and use-case. [Adding an API](https://docs.nango.dev/contribute) is simple, and we already have many APIs covered.
 
-Or explore more:
+[Over 100 APIs are pre-configured](https://nango.dev/integrations) to work right out of the box, including:
 
--   Understand Nango with the [core concepts](https://docs.nango.dev/core-concepts)
--   Explore the [integration templates](https://docs.nango.dev/integration-templates/overview)
--   Explore the [100+ supported APIs](https://nango.dev/integrations)
+*   **CRM**: Front, Hubspot, Salesforce, and more
+*   **Accounting**: Xero, Sellsy, Zoho Books, and more
+*   **Fintech:** Brex, Stripe, Braintree, Ramp, and more
+*   **Developer tools**: GitHub, GitLab, Linear, Jira, and more
+*   **Communication**: Gmail, Microsoft Teams, Slack, Discord, Zoom, and more
+*   **Productivity**: Asana, Airtable, Google Drive, Google Calendar, Trello,
+    GSheet, ClickUp, and more
+*   **Social**: Twitter, LinkedIn, Reddit, Facebook, and more
+*   [and many others...](https://nango.dev/integrations)
 
-## 100+ pre-configured APIs, easily add your own
+If your favorite API is not listed, you can [open a GitHub issue](https://github.com/NangoHQ/nango/issues/new) or [contribute it](https://docs.nango.dev/contribute).
 
-Nango works with **any** API and use-case. Adding [API Configurations](https://docs.nango.dev/core-concepts#api-configurations) is easy and we already have the main APIs covered.
+## 🚀 Get started with Nango 
 
-100+ APIs are pre-configured to work out-of-the-box, including:
+You can try Nango in 10 minutes with the [Quickstart 🚀](https://nango.dev/quickstart).
 
--   **CRM**: Front, Hubspot, Salesforce, etc.
--   **Accounting**: Xero, Sellsy, Zoho Books, etc.
--   **Fintech:** Brex, Stripe, Braintree, Ramp etc.
--   **Developer tools**: GitHub, GitLab, Linear, Jira etc.
--   **Communication**: Gmail, Microsoft Teams, Slack, Discord, Zoom etc.
--   **Productivity**: Asana, Airtable, Google Drive, Google Calendar, Trello,
-    GSheet, ClickUp etc.
--   **Social**: Twitter, LinkedIn, Reddit, Facebook etc.
--   [and more...](https://nango.dev/integrations)
+Or sign up for free:
+
+<a href="https://app.nango.dev/signup" target="_blank">
+  <img src="https://raw.githubusercontent.com/NangoHQ/nango/6f49ab92c0ffc18c1d0f44d9bd96c62ac97aaa8d/docs/static/img/nango-deploy-button.svg" alt="Try Nango Cloud" width="215"/>
+</a>
 
-If your favorite API is missing
-[open a GitHub issue](https://github.com/NangoHQ/nango/issues/new) or
-[contribute it](https://docs.nango.dev/contribute).
+## 🕐 When is Nango the Right Choice?
 
-## 📺 Demo
+Consider Nango if:
 
-<a href="https://www.youtube.com/watch?v=BK15QI-jWi0">
-  <img src="https://uploads-ssl.webflow.com/63c092e946f9b71ff6874169/641e4d295d27291494411377_youtube-thumbnail.jpg" width="500">
-</a>
+*   You need to build integrations quickly
+*   Pre-packaged solutions such as embedded iPaaS or unified APIs are too restrictive
+*   You want to minimize maintenance overhead in production
 
-## 🚀 Quickstart
+Nango is primarily for SaaS products where integrations are at the heart of the user experience. If your product deeply integrates with other SaaS products, Nango is likely your best bet.
 
-Install nango globally
+However, Nango is not designed for automating internal workflows or adding single sign-on login options.
 
-```
-npm install nango -g
-```
+## 🙋‍♀️ Why is Nango Open-Source?
 
-Run locally:
+At Nango, we believe all software should integrate seamlessly with the other software its users utilize. Integrations are core features in software products and as such should be built by engineers.
 
-```shell
-nango start
-```
+Our mission is to simplify the process for engineers to incorporate these integrations into their products with an open platform.
 
-Or sign up for free:
+With our open-source approach, every engineer can contribute improvements to the platform for everyone:
 
-<a href="https://app.nango.dev/signup" target="_blank">
-  <img src="https://raw.githubusercontent.com/NangoHQ/nango/6f49ab92c0ffc18c1d0f44d9bd96c62ac97aaa8d/docs/static/img/nango-deploy-button.svg" alt="Try Nango Cloud" width="215"/>
-</a>
+*   [Contribute new APIs](https://docs.nango.dev/contribute) for OAuth flows & data syncs
+*   [Contribute new integration templates](https://docs.nango.dev/integration-templates/overview) or extend existing one for themselves
+*   Share [API specific quirks](https://docs.nango.dev/integrations/all/salesforce#api-gotchas) with other developers
 
 ## 🔍 Where to learn more
 
--   Explore the [documentation](https://docs.nango.dev)
--   Share feedback or ask questions on the [Slack community](https://nango.dev/slack)
--   [Contribute a new API](https://docs.nango.dev/contribute)
--   Check out our [blog on native integrations](https://www.nango.dev/blog)
+*   Explore the [documentation](https://docs.nango.dev)
+*   Share feedback or ask questions on the [Slack community](https://nango.dev/slack)
+*   [Contribute a new API](https://docs.nango.dev/contribute)
+*   Check out our [blog on native integrations](https://www.nango.dev/blog)
+*   Explore the [integration templates](https://docs.nango.dev/integration-templates/overview)
+*   Check out the [100+ supported APIs](https://nango.dev/integrations)
 
 ## 💪 Contributors