Ecolab - See the Unseen AR Campaign
Ecolab - US
contractor - Goods & Services
AR experience with multiple image targets, 3D models, animation, 3D interactivity, UI, video-capture and social sharing | using 8th Wall + AFRAME
Ecolab aimed to unveil a hidden reality, empowering its clients with the ability to witness the unseen and raise awareness about "invisible" threats like viruses and bacteria. By harnessing the power of augmented reality, we embarked on a mission to transform the perception of cleanliness and hygiene.
One of the main challenges in this project was striking a balance between the ultra-realistic models created with 3Ds Max and V-RAY and the limitations of webAR and web technologies. To optimize performance, I applied model compression techniques to reduce file sizes while preserving essential details, and re-texturing methods to optimize models specifically for webAR. These strategies ensured a smooth and efficient user experience by improving loading times and compatibility across different devices. By finding the right balance between model realism and performance, we delivered an immersive and visually stunning experience while overcoming the constraints of webAR technology.*the UI Design was created by Chris Stow and implemented using html, css and javascript by me.
All intellectual property is owned by Ecolab
Reach out - Victor Cappa @imaginar
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